Trueqc
From MVP to Market-Ready: Elevating TrueQC's User Experience for Internal Teams and Customers.
Role
Deliverables
Strategy
Design System
UI Design
Front end
Team
Product Designers
Developers
Marketeers
Sales
Date
2021 - 22 (4 months)
Project Summary
At TrueQC, I led the design of an end-to-end user experience overhaul aimed at improving lead qualification processes for clients. Collaborating with a cross-functional team, we redesigned key features such as campaign creation, lead mapping, and reporting, making the platform more intuitive and efficient.
Additionally, we developed mobile accessibility features to enhance the user experience across devices. This comprehensive redesign significantly improved user satisfaction and streamlined internal operations, making TrueQC a more efficient platform for both users and internal teams.
User Research
To understand user needs, I conducted a combination of user interviews, surveys, and data analysis. By speaking with key stakeholders and customers, we identified pain points in the lead qualification process, such as complex campaign setup and lack of real-time reporting. We also analyzed support tickets to pinpoint areas where users frequently encountered issues. This research guided our design decisions to create a more intuitive and efficient platform.
Challenges
Design System
While brand guidelines typically address the what and why, we built a design system to go a step further by defining the where and how. With numerous components and variations required for both the internal and customer platforms, streamlining the design was essential to make development, updates, and future iterations smoother.
Outcome
Users provided positive feedback on the redesigned interface, noting that it felt intuitive and familiar. Additionally, we onboarded 8 new clients within two months, more than doubling the number from the MVP stage.